After you have done all of your education of what SEO(Search Engine Optimization) is, what it takes to do the right thing, to avoid doing the wrong thing, and if you still don’t have the top rankings in Google? What to do? Worse yet, you don’t even see yourself in the top 100 in Google for your keywords, what to do? The world of SEO rankings, blogging, and Internet marketing can be very troubling and stressful, just like the real world. I have certainly have had my ups and downs, lost top rankings gained them back, and lost them again. I have been very successful, and have dismal failures. But, one of my biggest assets is that I never, ever give up. And, this trait of mind over matter stuff works, not just in business or life, but also in SEO. 
Now days, I have less of this trouble of inconsistent rankings, why you ask? We consistently rank in the top spot or the top 10 of many keywords we target. How do we do it? And how can you, the small business owner, or a just starting out SEO consultant, how can you be the best in your world? Or at least rank high on Google for your keywords? It’s simple, you have to consistently apply the rules of success in your field, in SEO it’s about great content and contextual links. You may have noticed that Amazon, eBay, and craigslist pages get’s ranked higher than most other websites. This is a result of google respecting these online marketplaces, because of their deep embedded contextual linking systems. We are working on a similar system with our marketplace, if you have noticed that within our front page of MyTypes.com. 
But the question becomes how? It’s usually never the What and Why? But, how? I want to talk a little inspiration here, I did blog at 7am today on our new Spirituality blog, about the spiritual laws of success. The ancient secrets are as true today as they were back then. Success is not rocket science, it takes action, proper actions, focused actions. Success in any endeavor requires patience, persistence, hard work, and most importantly consistent effort. Now where is this more prevalent than in SEO, no where, but I am sure you can find your field to be tough. Any way, SEO is a very, very tough business, with competition breathing down your neck and constantly changing, it can also be a very difficult business.
Some times the competition on keywords is very tough, so many companies trying to achieve high rankings in the sake keywords. And the mechanics of SEO are constantly changing, Google is always trying to enhance it’s system. Sorry, I don’t care about Yahoo and MSN too much. I just play the numbers game here, and try to go for the most traffic. The other search engines just don’t have the traffic, and they usually copy what Google does any way. So be consistent with your efforts, don’t give up even if you don’t see results in weeks and months. Do try to learn what is happening, with your circumstances, with Google’s algorithms with the current keywords, who is coming up, who is going down. In Internet marketing and in the world of technology things are happening at a very fast pace. Reading journals, reading amazing blogs, and reading special books are important to keeping your rankings and maintaining your edge. No matter how tough it is don’t ever give up, just do whatever it takes, and to do that you need to keep your spirits up. By the way, when I say do whatever it takes, don’t ever be unethical, it will come back to bight you, Karma goes both ways always. 
I want to give you an edge, because SEO business can get you down, and it can be very addicting. One minute you are doing really well, the other minute you are not in the top 10, in fact you may loose all of your rankings. What to do, you ask? Just like anything and everything, always do the right thing. Try to never break the Google rankings, it’s easy, don’t try to cheat the system, create great content, and own your own link sources. This way, if you ever need links, go blog about certain topics, own your own blogs and you will have your links. Create great and interesting ways to write great content. I have been a fan of blogging for ever, since I learned about it back in 2003. I have been preaching about the use of it in SEO, this is nothing new to SEO consultants, but the simple person doesn’t seem to get how easy and how difficult it can be.
So my message again, is blog a lot, on different platforms such as ours, ebay, blogger, and use your proper keywords, and hyperlink them to the sites or blogs you are trying to SEO. It’s that easy, but if you are not ranked in the top 10 or top 100 for those keywords, it’s simple, it’s because you don’t have more Contextual links coming to your blog/site than your competitors. The more contextual links from blogging type sources, news sites, from high Google PR rank sites you have, the better. And, to make sure you have sources for those links, you need to have enough blogs and places where you blog. It’s best if they are yours, it’s good to have partnerships, but the more you own the better you can control your destiny. If you are trying to SEO a site, you need to blog and add links every day, and if you just blog for about 2-3 hours a day, and go to certain sites of your own, you will accomplish your goals. This is for some of the most challenging of sites, but only an hour or less is required if your keywords are not very competitive. You see SEO is simple, just like the beauty in the picture. Keep it simple, blog a lot and add contextual links. 
You see the power of accumulation of links, of blogs, of SEO rankings comes from the ancient secret wisdom of the law of success. Which is, tada, drum roll please, CONSISTENCY!