A new search engine marketing study performed by JuniperResearch and iProspect suggests that most internet marketers see a higher ROI from organic search engine optimization than from pay-per-click advertising.
The study focused on firms that outsource their organic SEO and at the same time purchase PPC advertising, and discovered that 35% of these firms had a better average return from SEO, as opposed to 11% from PPC.
The study also found that more than half of marketers who fit into the above sample don’t have a clear method of determining which channel (SEO or PPC) gives them a better ROI. Although most firms do track the combined results of all search engine traffic, many fail to distinguish between the two distinct channels.
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