Yahoo just announced that they lowered the minimum payment for their publisher network to $50 USD and you can get your money quickly using your paypal account. This is just another “scream” to attract more publishers since their advertiser network is growing quite well as most big advertisers go around the google-yahoo-msn network for more profitable return of investment on their ad campaigns.
We noticed that Yahoo is trying to attract more advertisers and publishers as we received a phone call from their search marketing department describing us all the yahoo sponsored search options as well as the content network. Yahoo is trying to grow and survive the Google giant especially nowadays where Google Maps and Local listings are prefer ed than Yahoo’s.
From advertiser point of view Yahoo increased their potential, and again from Publisher point of view the acceptance of paypal payments will increase the interest between publishers and will allow small website owners to join their network.
Lets see what’s going to happen.