5 Technical SEO Tactics You Really Need to Know In 2016
The internet is a fast-paced and ever-changing entity. SEO is even more so. Every time that search engine optimization companies think they have a handle on it all and find their way to gain exposure, the search engines switch things up, and they are back to square one. SEO for 2016 is all about finding the in that no one else has, using multiple streams of exposure and using social media to the fullest. If you aren’t swimming forward as a business, you are likely sinking. These five technical SEO tactics will ensure that you are staying ahead of the competition for 2016.
1 Content really is king
There has been a paradigm shift in content over just the past several years. It used to be all about keywords and key phrases, which was turning webpages into nonsensical, repetitious words on page. The return to common sense has been a good thing for businesses, but that also means that you have to up the quality of your content. To ensure that you rank highly on search engines, it is important that you avoid duplicate content. Craft your content with the mindset that it should always be readers first, search engines second.
2 Mobile friendly is key
People want information, and they want it NOW. To stay relevant, and to earn a high ranking, you have to create a mobile friendly version of your webpage. Google is now using mobile add-ons in their ranking for websites, so, not only do you need them to target your audience, but you also need an awesome mobile version of your site to rank highly on search engines. In fact, not too long ago, Google stated that sites with mobile support will be favored over others without it. Test your site whether it’s deemed mobile-friendly by Google here.
3 Configure your Robots.txt file appropriately
Having an appropriate robots.txt page is imperative to have the right folder paths so that Google bot isn’t wasting its resources. Ideally, it should not be located anywhere on the search engine results page. That means staying away from less rich-content and private folders.
4 Go the extra step to create HTML and XML sitemaps to submit
There are two different types of XML and HTML sitemaps that are designed for human users. Typically linked to the footer of your website, they help search engines understand the content that is on your site and is also how your website is categorized and ranked. Like a squeaky wheel, it is best to submit your sitemap to Google Search Console directly instead of waiting and hoping they categorize your HTML and XML on their own.
5 Improve security by switching HTTPS
Using HTTPS over your existing encryption provides you the security you need with some significant advantages. Google has begun to flag those sites that don’t have the HTTPS, which means that it could decrease your overall ranking. By switching security platforms, you won’t compromise either your safety or your ranking.
These five things are simple to implement, yet are commonly forgotten amongst many webmasters. Making these 5 tips habitual will surely benefit your site in the long run.