7 Steps To Better Small Business SEO Management in 2016
The internet has done amazing things for small businesses. Allowing your company to grow exponentially overnight and creating a level playing field, SEO has allowed the little guy to excel. The key to SEO is not to throw a wide net out and hope to get something; it is to use effective time management and tools to throw out a targeted net in the right way to capture your intended audience. These seven steps will ensure that you aren’t both spinning your wheels, or reinventing them. Maximizing your resources and covering all your bases, they can gain you the exposure you are looking for.
1 List your business with review sites and search engines
Never before have reviews been so important. Not only is it the best way to gain customers, but it is also the only way to get the high ranking that you want. It is imperative to go back and ensure that all of your information is uniform, without any conflicting contact info. You also have to reach out to review sites that work within your industry to put yourself on their list.
2 Blogging isn’t just for chit chat
The blog is one of the most useful tools that you have your disposal. It is a way to increase your ranking. Make sure to use keywords, inbound links and quality content to catapult your website higher on search engines. Post often, but always make sure that it is something readers care about and will want to read.
3 Produce product descriptions for E-Commerce pages
If you are an e-commerce seller than using the manufacturer’s specifications instead of producing your own copy is read to Google as duplication, which is a knock to your ranking. Because it leaves a negative impression with search engines, it is best to put the extra time and effort into it to make your own product description.
4 Use social media to the fullest
Use all the social media sites you can to create followers, likes, or any new publicity for your website. Being active involves promoting, posting and engaging those you are connected to in interesting and exciting new ways. Share your blog posts with links to tie it all in together.
5 Meta descriptions and title tags are key
To ensure that you are getting the attention of search engines, always add meta descriptions and title tags to your site. Not visible to the internet user, they signal the search engines what your content is about.
6 Add Google Analytics code
Google Analytics is one of the few things that is actually free and useful in the SEO industry. Make sure to install it for your webpages to be able to monitor the performance of your website and to track what works and what doesn’t. That will ensure that you aren’t ever using ineffective resources, or wasting your time.
7 Guest blog
Contributing to another blog is the best way to increase your traffic. Reach out to other blogs that are successful and ask to post on their site. That will not only create links; it will increase traffic flow to your site through visitors to theirs.
The key to any business is its management. Use these seven management tools for your SEO processes and you will see amazingly quick ranking results.