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On-site SEO

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On-site SEO

On-site search engine optimisation (SEO) involves analysing a website to ensure it has no architectural or content issues and either making recommendations of how they can be fixed, or fixing them outright. When combined with keyword research, you will also get recommendations of changes to content you can make that will help drive more targeted search engine traffic to your site.

To give some technical details, here are some tasks that might be undertaken:

  • URL canonicalisation
  • Ensuring only one copy of each page exists
  • Ensuring the site has no duplicate content issues
  • Removing on-site spam
  • General title, meta tag and text recommendations
  • Legitimising excessive link exchange
  • General usability recommendations
  • Using the so-called canonical tag
  • Use semantic HTML to better inform search engine what your web pages are about
  • Image optimisation
  • Installation of a traffic analytics package
  • Register site with Google and provide them information on your site
  • Dynamic / static sitemaps for Google and Yahoo
  • Validate HTML code to ensure your web pages can be understood by search engines
  • Implement search engine friendly URLs
  • Ensuring there is no HTTP status code issues
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